Under the multiple pressures of industry volume, Sino-US trade war, price war and weakening market demand, Fangxin's marketing performance in the first half of 2024 is still moving forward steadily.

On July 6, 2024, Fangxin held a semi-annual marketing summary meeting at the group headquarters to review the achievements and challenges of the past six months, while looking forward to the future development blueprint

Embrace change and meet challenges

Each salesperson gave a detailed summary of their sales performance over the past six months, analyzed the market dynamics in their respective areas of responsibility, and discussed success stories and missed opportunities. This process not only deepens understanding among team members, but also helps company leaders to more accurately grasp the pulse of the market and adjust sales strategies.

Mr. Lu Xudong, president of Fangxin Resin, pointed out at the meeting that in the face of the uncertainty brought by the industry and the Sino-US trade war, the key to Fangxin's ability to maintain an advantage in the fierce market competition is its keen insight into the market trend and a deep understanding of customer needs. Through big data analysis, the company accurately grasped the habits and preferences of the target customer group, thus launching products that meet the market demand.

In view of the situation of market price war and stock market competition, Fangxin company emphasizes the importance of brand value and product quality. The company insists on not participating in vicious price competition, but by improving product quality and service, increasing customer stickiness and stabilizing market share. In addition, the company also invests heavily in research and development, and constantly innovates to meet the diversified needs of the market. The company's research and development team follows the forefront of science and technology, and integrates the latest scientific and technological achievements into product research and development, so that the product always maintains a leading position in the market.

Sum up

The steady rise and growth of Fangxin company is not accidental, but based on deep insight into the market and continuous innovation. At the summary meeting, the company's leaders stressed that in the face of external challenges and internal problems, the company will continue to strengthen internal management, improve the morale and execution of the sales force, and ensure the effective implementation of marketing strategies. We believe that as the company continues to optimize and execute its marketing strategy, the future development prospects are worth looking forward to.